Most brands need to buy watch movements for their watches (but they can also modify or decorate them after buying them). Making your own movements universally means that movement costs are gonna be comparatively cheaper – but mechanical movements are still expensive to make. But this is comparing very high-end mechanical ones with much less expensive quartz movements. Many mainstream brands also make their movements. Some high-end brands make their own movements. This is related to the concept that watches are expensive due to low production and expensive suppliers, which I discuss more below. Having high demand is a problem people want to have, and is due to the time and complexity involved in making high-end timepieces. Many brands would like to make more watches than they do, but this isn’t always easy or cost effective. This problem creates increased market demand and a bottleneck of production. Even brands with high demand often cannot get enough product to market. While machines are often employed to make tiny parts, high-end watches employ teams of people to go over each part and delicately finish them and often decorate them.Ī good timepiece can take between a few days to many months to produce. The best materials require enormous amounts of hand attention or labor. Nice watches use good materials, bottom line. Designing a watch case and bracelet might be easier because it is not a machine, but it is tough – especially when you are working with tolerances that are often non existent. Millions can go into the development of a new “calibre.” And that is just the movement. Watch movements are not only expensive to dream up, but it is also expensive to get movements to work and be durable. Especially if the desire exists for something unique or complications that are difficult to make.

Amusing in the sense that a team would spend so much time on a “problem” that already has been solved, but they want to do so in a “different way.” Meaning that they must design a new watch movement to tell the time, but make it just different enough to “call their own.” In today’s world highly trained micro mechanical engineers plot out models for new watch movements and modules on computers before they are ever made. It is amusing how often I hear about watch movements that took years to get working. Watches can be expensive to make and develop. These are both in defense of the industry, and expositive issues that are less glamorous in regard to the luxury industry. I will now go ahead and list many (but not all) of the reasons that watches are so expensive.

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